Pattern is an ecommerce acceleration platform designed to propel brands into new markets and connect with wider audiences. As part of a small but mighty design team, I played a key role in refining and evolving the brand’s visual language— focusing on color, illustration, structure, and messaging. Within the framework of established brand guidelines, our goal was to push the brand forward while maintaining clarity and consistency.
Collaborating closely with an inspiring team, including an incredible Creative Director, Art Director, and fellow designers, we developed the key brand touch points, from blog headers and ebook covers to posters and swag items. Through thoughtful execution and strategic design, we helped expand the brand’s voice, making it more engaging and memorable.
Collaborating closely with an inspiring team, including an incredible Creative Director, Art Director, and fellow designers, we developed the key brand touch points, from blog headers and ebook covers to posters and swag items. Through thoughtful execution and strategic design, we helped expand the brand’s voice, making it more engaging and memorable.
Creative Direction: Justin Woods
Art Direction: Chase Estes and Cole Butterfield
Original Pattern Logo: Josh Mendenhall
Identity Design: Chase Estes, Justin Woods and Mike Fox
Designer & Illustrator: Kevin Paul Santos
3D Renders: Kevin Gent
Animation: Gelo Timbang
Art Direction: Chase Estes and Cole Butterfield
Original Pattern Logo: Josh Mendenhall
Identity Design: Chase Estes, Justin Woods and Mike Fox
Designer & Illustrator: Kevin Paul Santos
3D Renders: Kevin Gent
Animation: Gelo Timbang
